Love Beyond Walls is a social initiative and movement that exists to create a world where no one is invisible. The LBW team strategically and intentionally thinks past dividing “walls” and invites people to take part in the problems that exist in the world. By amplifying awareness of the realities and needs of those experiencing lack and vulnerability, LBW believes that when people band together, move, and get involved, people can experience redemption, hope, and life-change.
A Movement Of Doers
The team at Love Beyond Walls approached us with the task of establishing both their brand and web presence. With a dream to build a name and reputation in the city of Atlanta, they understood the importance and need for a strong brand identity and an authentic story. 4THPARK came alongside Love Beyond Walls to awaken possibility in a movement and initiative that would impact both the city of Atlanta and the world.
Mobilizing people to take action.
Raising awareness through storytelling.
Brand Identity: Logo
We designed the Love Beyond Walls Logo to be used as an icon and symbol. The design artfully blends a reimagined heart-shaped symbol with the letter “L” for Love. This fusion embodies the essence of the organization’s mission and its profound commitment to restoring dignity by creating a world where no one is invisible. The bold font is used to bring emphasis to the logo, while also highlighting the word “beyond” as a focus of their efforts. Together, these elements symbolize unity, compassion, and the transformative love that lies at the heart of Love Beyond Walls’ noble mission.
Brand Identity: Color
The Love Beyond Walls Color Palette incorporates two shades of Red to represent two distinct attributes of the organization’s story and brand voice. Crimson Red represents passion, sensitivity, and love. Ruby Red is associated with willpower, leadership, and courage.
Brand Identity: Website
We conducted research to gain insights into the story Love Beyond Walls wanted to tell. We explored articles, videos, and similar organizations who had attempted to address the issue of homelessness in their own unique way. Based on our findings, we decided to develop a website that would incorporate brand colors, key phrases and action words, captivating imagery, and simple navigation to tell Love Beyond Wall’s story.
By using technology, film, and service, Love Beyond Walls aims to raise awareness about stories that need relief and to mobilize an army of people who would dare to get involved in those stories and care.
Promotions & Advertisements
We designed several promotional graphics and advertisements to publicize events and awareness campaigns hosted and led by Love Beyond Walls.