Love Beyond Walls is a social initiative and movement led by a team of solutions-based storytellers and dreams. LBW exists to raise awareness of societal needs with technology and storytelling, while mobilizing people to take part in it. The LBW team strategically and intentionally thinks past dividing “walls” and invites people to take part in the problems that exist in the world. Whether it’s becoming a volunteer, building a bridge between a resource and recipient, becoming a donor, or just spreading the word, they believe that when people band together, move, and get involved, people can experience redemption, hope, and life-change.
https://www.youtube.com/watch?v=n8qisdV3qcE
A Movement Of Doers.
A Movement Of Doers.
Love Beyond Walls is a social initiative and movement led by a team of solutions-based storytellers and dreams.
LBW exists to raise awareness of societal needs with technology and storytelling, while mobilizing people to take part in it. The LBW team strategically and intentionally thinks past dividing “walls” and invites people to take part in the problems that exist in the world.
Whether it’s becoming a volunteer, building a bridge between a resource and recipient, becoming a donor, or just spreading the word, they believe that when people band together, move, and get involved, people can experience redemption, hope, and life-change.
The Challenge
The team at Love Beyond Walls approached us with the task of establishing both their brand and web presence. With a dream to build a name and reputation in the city of Atlanta, they understood the importance and need for a strong brand identity and an authentic story. 4THPARK came alongside Love Beyond Walls to awaken possibility in a movement and initiative that would impact both the city of Atlanta and the world.
Every second that passes, something happens! A child is abused, a homeless person goes without a meal, a family gets evicted, a student drops out of high school, a community experiences a natural disaster, and the list goes on and on.
Mobilizing people to take action.
Raising awareness through storytelling.
Brand Identity: Logo
We designed the Love Beyond Walls Logo to be used as an icon and symbol. We incorporated a redefined heart-shaped symbol and the letter “L” for Love.
Brand Identity: Color
The Love Beyond Walls Color Palette incorporates two shades of Red to represent two distinct attributes of the organization’s story and brand voice. Crimson Red represents passion, sensitivity, and love. Ruby Red is associated with willpower, leadership, and courage.
Crimson Red
#E72E30
Ruby Red
#BB2429
White
#FFFFFF
Brand Identity: Website
We conducted research to gain insights into the story Love Beyond Walls wanted to tell. We explored articles, videos, and similar organizations who had attempted to address the issue of homelessness in their own unique way. Based on our findings, we decided to develop a website that would incorporate brand colors, key phrases and action words, captivating imagery, and simple navigation to tell Love Beyond Wall’s story.
By using technology, film, and service, Love Beyond Walls aims to raise awareness about stories that need relief and to mobilize an army of people who would dare to get involved in those stories and care.
Promotions & Advertisements
We designed several promotional graphics and advertisements to publicize events and awareness campaigns hosted and led by Love Beyond Walls.
