FLY Life Inc. is a 501(c)(3) organization with a mission to empower girls to be FLY inside out. 7 out of 10 girls believe they are not good enough or do not measure up in some way, including their looks, performance in school and relationships with family and friends. FLY Life Inc. aims to address this by providing curriculum, conferences, and mentorship for girls ages 8 to 18 in the areas of identity, character, and purpose. FLY Life Inc.’s intensive after-school program curriculum aims to help young women attending schools in low-income areas improve their chances for success through the development of resiliency and leadership skills.
Full of Faith, Love & Youth
The team at FLY Life Inc. approached us with the task of establishing both their brand, web presence, and print material. With such a unique story and a solution to address the issues facing young girls, they wanted a compelling way to create awareness and increase their impact. 4THPARK came alongside FLY Life Inc. to awaken possibility in a mission to empower girls to be FLY inside out.
We are a real solution for girls.
What are the issues facing our girls?
Brand Identity: Logo
We designed the FLY Life Logo to be used as a logotype. Our choice of an all-capitals sans-serif font, with an emphasis on the letters “F L Y” through an increased font weight, was a conscious design decision. This typographic approach was chosen for its bold and commanding presence, symbolizing the FLY Life’s resolute and empowered stance in its mission. It echoes strength, confidence, and a firm commitment to excellence in every aspect of the organization’s work.
Brand Identity: Color
The FLY Life Color Palette incorporates a Hot Pink as the primary color to represent femininity, love, and consideration. The color Black is used as the secondary color to represent power, elegance, and formality.
Brand Identity: Website
We conducted research to gain insights into the story FLY Life Inc. wanted to tell. We wanted to understand how similar organizations have attempted to address the issues of young girls so that we could identify what was missing. Based on our findings, we decided to develop a website that would incorporate brand colors, bold phrases, and simple navigation to tell FLY Life Inc.’s story.
FLY Life Inc. aims to empower girls to be FLY inside out by providing curriculum, conferences, and mentorship for girls ages 8 to 18 in the areas of identity, character, and purpose.
Print: Books & Curriculums
We designed several books and curriculums written by FLY Life Inc’s founder, Cierra “FLY” Bobo, for FLY Life and young girls across America.
We designed several banners across a variety of projects to promote both FLY Life Inc. and its Founder, Cierra “FLY” Bobo.