BANGIN' PLANT-BASED!

EAT MORE PLANTS!

Pinky Cole started making moves from her two-bedroom apartment in July of 2018, selling Slutty Vegan’s signature burgers fresh to order via Instagram…yep, Instagram! In a few weeks’ time, she was filling orders around the city of Atlanta and serving burgers from a mobile food truck.

By October 2018, the first Slutty Vegan restaurant location opened. Three months later, a crowd of 1,200 gathered outside the restaurant in 45-degree weather for the grand opening. The rest is history.

EAT MORE PLANTS!

Pinky Cole started making moves from her two-bedroom apartment in July of 2018, selling Slutty Vegan’s signature burgers fresh to order via Instagram…yep, Instagram! In a few weeks’ time, she was filling orders around the city of Atlanta and serving burgers from a mobile food truck.

By October 2018, the first Slutty Vegan restaurant location opened. Three months later, a crowd of 1,200 gathered outside the restaurant in 45-degree weather for the grand opening. The rest is history.

The Challenge

We were approached by the Slutty Vegan team to provide ongoing management and maintenance of the Slutty Vegan website, which consisted of managing the web hosting environment, making edits and updates to the website, designing graphic assets, creating custom landing pages, integrating new features and functionality, and building upon the story and brand of Slutty Vegan.

Slutty Vegan’s brand is known for being edgy, provocative, fun, and culturally relevant. Their vegan burgers are iconic for their names and unique flavor profiles.

THE FUTURE IS VEGAN.

VEGAN FOR THE CULTURE.

Brand Identity: Color

The Slutty Vegan Color Palette incorporates a Crimson Red which represents energy, passion, and desire, Yellow which represents joy, happiness, and intellect, and Black.

Crimson Red

#DD0D0D

Black

#000000

Yellow

#FFD300

Brand Identity: Website

The Slutty Vegan website serves as a staple for black culture and veganism, promoting plant-based living in a dynamic and compelling way. The website’s layout, features, and custom landing pages tell a story of a lifestyle food brand that is quickly becoming a household name in cities across the US.

Slutty Vegan is a well-established fast-casual restaurant chain celebrated for its mouthwatering plant-based burgers. It has captured the hearts and taste buds of customers from all walks of life. And its numerous outlets across the United States are consistently met with enthusiastic crowds, a testament to the brand’s success in redefining vegan cuisine.

Brand Identity: Custom Landing Pages

We worked closely with the Slutty Vegan team to build custom landing pages to highlight different features and promote special events.