TikTok has swept the world for the past six years, being the latest and arguably most significant social media trend. Like other platforms, For the past six years, TikTok has swept the world, being the world’s latest and arguably most excellent social media app. Like other platforms, TikTok is designed to post short videos that allow for interconnectedness for its various platforms, and similarly, this provides the added benefit of improving a brand.

TikTok has blown up in half a decade, allowing various influencers, brands, and popular businesses to take the app by storm. Specifically, influencers on the platform are the ones who make the most waves in creating content that allows for overall exposure in addition to helping their brand. Influencers use what is known as Influencer Marketing to develop their short-form videos as a marketing strategy for social proof and creating a sense of brand trust.

One cautionary warning for those looking to improve their brand is providing inauthentic content. Creating videos or shorts that resemble a commercial or those irritating ads you find on YouTube or any other website can lose your audience. Influencer marketing thrives on creating a parasocial relationship with a creator and their audience. Like any real relationship, dishonesty can be tested if deception is in play. Influencer marketing requires a partnership that meshes well with your target market. This requires building the correct audience and creating content synonymous with your brand’s mission statement.

Finding the right influencers for your brand is also crucial, as it can make or break your relationship with an audience. For one, the influencers you work with should have content synonymous with what you’re putting out. If a music influencer collaborates with someone who discusses things like law or politics, it can be a bit jarring for those looking to invest in their brand. In addition, it’s also impertinent to know who you’re partnering with, do extensive research on your potential partners or clients, and get a feel for their content and their people. The last thing anyone wants is unnecessary press for being associated with a problematic influencer. TikTok is designed to post short videos that allow for interconnectedness for its various platforms, and similarly, this provides the added benefit of improving a brand.