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LinkedIn is the largest professional network on the web, has helped people find jobs, and internships, and allows people to demonstrate their personal skills and experiences properly. Like most when entering the world of social networking, it can be daunting to stand out, especially when millions of people have already had a head start in this ongoing race. Here are some ways that can improve your LinkedIn and be a cut above the rest.

When first developing your LinkedIn, the first thing to consider is the summary. The summary shows the world who you are, what you represent, and what you want to achieve. This is a crucial step when it comes to marketing yourself to others, as this can help develop your own identity, and help attract your target audience.

In trying to stand out on LinkedIn, it’s important to create posts that cater to your demographic. This includes posting great content that reflects your audience’s specific needs and wants, sharing goals, and becoming topical on both your interests and valuable content for marketing yourself.  It’s important to make your posts short and to the point, while at the same time eye-catching with the first sentence being able to draw the reader in, as well as clear images that encompass what you and your brand are providing.

LinkedIn posts should be submitted regularly, with no more than two or three posts per week, to get the most out of the network. The Algorithm revolves around posting at specific time and days, a common misstep is posting far too much, which can reduce your overall performance.

With LinkedIn being a social network, it should be no surprise that engagement is a crucial part of marketing yourself. One practical way to gain attention on the platform is by tagging people. Gaining exposure by tagging can draw you into a wide range of networks from various communities which can make you discernable from others out there. Another way to accomplish this is through sharing other people’s content. Like tagging, re-sharing another’s content puts you on their radar and is a cause of discussion regarding content. Comments are another great way for discussion, as they help bring attention to various posts. Connecting with your audience via comments is a good way to gain their attention for the future leaving them inclined to stay engaged with your content.

Sharing your successes and engaging with others is a crucial step to making moves and connections within the network. Taking time to understand yourself and your business, as well as posting at a reasonable rate, can allow your LinkedIn to flourish.