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Instagram is currently one of the biggest social media platforms in the world. Here people can connect with a variety of people, from creators, actors, family, friends, and a wide array of people from across the globe. In trying to gain traction for your brand, one must know the ins and outs of what makes Instagram work and thrive, while at the same time knowing whatever pitfalls lie ahead for the uninformed.

         Starting, one must consider his or her, username. While it is important to be unique and stand out for your brand, a wild and unorthodox username will most likely deter many away from your account. Moreover, if the name of the account doesn’t reflect the brand, it can make things confusing for various users and people who would support you. To avoid this, make your username something simple and easy to recognize while at the same time something that supports your brand and reflects your identity.

         When posting content, it’s important to make posts that reflect and cater to whatever your Instagram is promoting. For example, a music-based account should post various songs which accommodate whatever genre is being presented. As such, it would be unwise for a hip-hop-based Instagram account, to start promoting songs from the opera. Moreover, your posts should offer something original, and put in the things that make you unique to help separate you from the vast competition on the platform.

         Furthermore, it’s important to not steal content from other users on the platform. This should go without saying, but there is an unprecedented number of people online who take work that isn’t there’s and pass it off as their own. This can be easily avoided by properly crediting the creator of the post. Promoting content rather than stealing is a good way to build connections on Instagram. Reposting someone’s work can help spotlight the user, and in turn, can help build a wider audience and a community that can support you and your brand.

        When creating content, it’s important to keep your audience in mind regarding your posts. In the grand scheme of things, a good audience is a key to making your business flourish. To achieve this one must engage with their followers, as it shows that the user cares for their content, as well as those who support them. This can be done by showing how you create your content, in addition to making Q/As which can help you understand what your followers want to see from you. When discussing with your followers, you mustn’t disregard the comment section, by engaging in the comment section once again shows you care for your audience, and it validates them as well.

       In general, the core responsibilities of a successful Instagram account lie in being original, knowing your audience, and creating content that helps reflect who you are. Being active on the app and staying up to date with the modern world, can help better your results as well. While these tasks may sound a bit daunting, and it may take a bit of time, if one strives to put in the work, they will see their brand take off to new heights.