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When running any kind of business, it’s always important to know and understand the needs and wants of your customers. This is a universal factor when introducing any brands on social media. Anything short can make or break what you’re trying to sell.

When engaging with customers, one should strive for an interpersonal relationship. This allows for a sense of relatability from consumer to business, giving customers a feeling that they know what the brand is trying to offer. For example, on many art-based social media platforms, many content creators give out art tips to those with similar ambitions. Doing this creates a sense of harmony between both buyer and seller, while also increasing the chance that the customer will purchase from the brand.

Regarding content, it’s best to create posts that correlate with what you’re selling. Clothing brands often showcase various models wearing a variety of their own personal products, which contributes to brand identity. Moreover, it’s important to stay in the know about whatever trends are going on with your respective businesses, as it can create a sense of trust and eligibility for customers. For example: replying to your customers is a great way to properly engage, as it develops a conversation between the two parties.

A clearer way to grab customers’ attention is through video. In the digital era, video serves as the fastest and most effective way to help promote whatever you’re selling online. This ties in with having an interpersonal business, as it creates a more honest visage of the seller and makes content easier to digest. Many businesses use a variety of platforms, such as Facebook, Instagram, Twitter, YouTube, TikTok, and Pinterest.

A key example would be the popular fast-food chain Wendy’s, with the restaurant active on all six social media platforms. Within each platform are videos depicting a more humorous take on their brands, all with the intent to compel consumers to eat at Wendy’s. While comedy may be subjective, humor allows for a more down-to-earth and comfortable feeling from users and brands.

However, one must know their audience and create videos that relate to a business’s brand identity. Not taking yourself seriously enough, can possibly lead your business to be seen as a joke in the eyes of their customers.

In general, the key concept to engaging with customers lies in authenticity. It allows for better engagement with customers and further cements your business and products. Taking time to create meaningful content, can earn the faith of customers, and can in turn allow your business to flourish.


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