LIMR – which is an acronym for Love Is My Religion – is a lifestyle brand and movement that exists to redefine love in popular culture. As a non-profit, LIMR seeks to redefine love through art and expression, display love through outreach and community activities, and extend love by empowering others to live a life of love properly. LIMR’s target market includes young adults and teens, ages 13-30.
The LIMR team approached us with the task of building their official brand, web presence, print material, and promotional material. After spending time with the founder and hearing his vision, we embarked on a journey of awakening possibility and reimagining what it means to redefine love in today’s culture. Our overarching goal was to create a brand that reflected the mission and vision of LIMR.
Brand Identity: Logo
The LIMR logo embodies a thoughtfully curated blend of symbology, merging a flag motif with typography to convey the concept of a flag in graceful motion. Our intention was to transcend the conventional symbolism often associated with “love” and “religion.” Instead, we chose to reinterpret these notions by employing a flag as a symbol of unity and cultural diversity. This deliberate design choice underscores our commitment to fostering a nuanced understanding of love and faith, one that transcends traditional boundaries and embraces the rich tapestry of human connection and spirituality.
Brand Identity: Color
The LIMR Color Palette incorporates a Blue as the primary color which represents trust, faith, understanding, and tranquility. Blue is linked to consciousness and intellect and is associated with depth, expertise, and stability.
Brand Identity: Website
Our research consisted of studying other non-profit organizations who have successfully made an impact on youth, learning about the interests of young adults and teens as it relates to religion and love, and getting clarity on the vision and long-term goals of the client. We also conducted web research for the website, which gave us insight into what the web trends were for social causes and how other social-cause organizations’ sites were built. We used the information we gathered from our research to define the layout of the website, necessary design elements, and content.