Redefining Love in Popular Culture

LIMR

LIMR – which is an acronym for Love Is My Religion – is a lifestyle brand and movement that exists to redefine love in popular culture. As a non-profit, LIMR seeks to redefine love through art and expression, display love through outreach and community activities, and extend love by empowering others to live a life of love properly. LIMR’s target market includes young adults and teens, ages 13-30.

LIMR

LIMR – which is an acronym for Love Is My Religion – is a lifestyle brand and movement that exists to redefine love in popular culture. As a non-profit, LIMR seeks to redefine love through art and expression, display love through outreach and community activities, and extend love by empowering others to live a life of love properly. LIMR’s target market includes young adults and teens, ages 13-30.

The Challenge

The LIMR team approached us with the task of building their official brand, web presence, print material, and promotional material. After spending time with the founder and hearing his vision, we embarked on a journey of awakening possibility and reimagining what it means to redefine love in today’s culture. Our overarching goal was to create a brand that reflected the mission and vision of LIMR.

Love is an intense feeling of deep affection; the object of attachment, devotion, or admiration. Religion is a cause, principle, or system of beliefs held to with ardor and faith.

Brand Identity: Color

The LIMR Color Palette incorporates a Blue as the primary color which represents trust, faith, understanding, and tranquility. Blue is linked to consciousness and intellect and is associated with depth, expertise, and stability.

Blue

#0349E5

Black

#000000

White

#FFFFFF

Brand Identity: Website

Our research consisted of studying other non-profit organizations who have successfully made an impact on youth, learning about the interests of young adults and teens as it relates to religion and love, and getting clarity on the vision and long-term goals of the client. We also conducted web research for the website, which gave us insight into what the web trends were for social causes and how other social-cause organizations’ sites were built. We used the information we gathered from our research to define the layout of the website, necessary design elements, and content.

Brand Identity: Stationery

Brand Identity: Retractable Banner

Brand Identity: Apparel

Brand Identity: CD & Posters