Funk Fest® is a music festival that began as a small concert in an outdoor venue in Mobile, Alabama. Since then, the music festival has hosted some of the biggest names in entertainment, including Frankie Beverly and Maze, the Gap Band, New Edition, Whodini, Big Daddy Kane, Betty Wright, Doug E. Fresh, Rickey Smiley, the Ohio Players, the SOS Band, Cameo, Erykah Badu, Charlie Wilson and many others. Funk Fest® celebrates the rich cultural heritage of “old school” music and has grown into a true celebration of human expression. The music festival currently attracts music enthusiasts from all 50 states to its specially-selected venues and adds significant tourism revenue to each city’s local economy.
The Funk Fest team approached us with the task of redesigning and enhancing their brand, sponsorship package, and web presence. We had the privilege of awakening possibility for an organization that was already drawing tens of thousands of people to each of their events. Our overarching goal was to improve the Funk Fest brand in effort to increase visibility of their website, convert online visitors to paying customers, and expand their sponsorship program.