There are more than 3 billion people on the Internet. However, most companies aren’t properly positioned to build a strong brand online. The Internet is still the most underestimated and underutilized phenomena of our time. And everyday, it gets noisier, more complex, and harder to understand. With more than 3 billion people now on the Internet, every company and brand is trying to figure out what to do about this. We created 4THPARK to answer this question and solve this problem.
WHAT IS 4THPARK & WHY SHOULD YOU CARE?
4THPARK is a digital branding agency that focuses on helping companies, startups and entrepreneurs position their brand online. In today’s competitive marketplace, studies are proving that a company’s web presence is one of the most critical components to its success. However, many companies are not sure as to what it takes to position their online. All this talk about websites, social media, digital marketing, SEO, search and analytics have left most companies, entrepreneurs and business owners confused and overwhelmed. And most importantly, it has kept them from getting what they most want… results.
Our job at 4THPARK is to help companies align their digital footprint to create a consistent brand and story online. We believe that the best brands are those that are able to tell a consistent story using their digital footprint in such a way that is meaningful, magical and memorable. By doing this, we’re able to help companies position their brand online by using the Internet to engage their audience and convert them into loyal customers and fans. We do this by taking our clients through time-sensitive projects that we call Sprints. Sprinting is our process for how we solve specific problems for clients.
WHY DO YOU NEED BRANDING?
A brand is not a logo. A brand is more than just a logo. It is more than mere graphics. A brand is a character; it’s an identity. It’s an organization’s reputation. By definition, a brand is a person’s perception, understanding, impression and gut-feeling of a product, service, organization or experience. A brand is driven by how its perceived in the marketplace. How you create and shape this perception is what branding is all about.
A brand is a vital aspect of any company, organization, or individual looking to differentiate and set itself apart in the digital marketplace. And the digital marketplace is every consumer, viewer, listener, and potential customer that comes in contact with your brand online. Branding is the creative process of defining and communicating how you want to be perceived in the digital marketplace. When it is done right, it results in a brand that is unique, positioned well and strong enough to stand out in a noisy digital and social world, and be remembered.
THE IMPORTANCE OF DIGITAL BRANDING
At 4THPARK, we focus and specialize in digital branding. Digital branding takes into account every aspect of your brand online. Digital branding is the discipline of assessing, improving, and managing the online presence, value, engagement, and relationship between a brand and its audience. It’s a brand management technique that uses the Internet as a medium for positioning a brand in the marketplace. Digital branding focuses on website creation, social media, search engine optimization, search engine marketing, blogs, email, mobile, and other related digital channels. These are all elements of a brand’s digital footprint.
As a digital branding agency, we’re passionate about assessing, improving, and managing the relationship between a company’s brand and its audience online. It’s this passion that fuels our purpose as a firm. We believe that the Internet is one of the most exciting and underestimated phenomena to impact our culture and world. The Internet has become the epicenter of how we find jobs, connect with family and friends, meet new people, buy products, start businesses, create brands, attend classes, and make money online. With more than 3 billion people now accessing the world wide web everyday, there’s no better place for a brand to build it’s presence. And that’s why we exist – to help our clients position their brand online.